— Materially grew IMO’s Ideas blog by publishing over 300 unique blog posts between Q3 2019 and Q2 2023. Coordinated with subject matter experts to ensure content both supported sales enablement and increased brand awareness for payer, clinical and life science target audiences. 


— Partnered directly with clinical and strategic C-Suite leadership (Chief Medical and Chief Strategy Officers) to execute thought leadership white papers about Medicare and Medicaid legislation, the Quadruple Aim and data management solutions for clinicians. 


— Provided mentorship and editorial guidance to writers across multiple teams, including marketing and clinical.  


— Actively collaborated with product marketing team to align content with audience personas. Emphasized the importance of understanding value propositions for payer, clinical and C-suite segments of marketing database. 

— Produced 30 client-facing assets (infographics, white papers, case studies, briefs, videos, eBooks) over a three-year time period. Consistently authored the highest-performing marketing assets based on click-through rates, downloads and YoY continued positive impact on pipeline. 


— Developed, managed, and maintained editorial calendar to manage blog and asset content.