MULTIMEDIA MARKETER, HEALTH AND SCIENCE WRITER, EDITOR, BROADCAST-TRAINED JOURNALIST
When I discovered marketing, everything clicked.
While my love of writing began early, it wasn’t immediately apparent — at least not to me — that it was a skill. Being a kid with a big imagination will do that to you, because when you’re ten and always drafting narratives in the back of your mind, it’s easy to assume that everyone else is doing the same thing.
What’s more…everybody writes. Essays or papers in school. Emails or proposals in jobs. So despite indicators like landing my first post-college gig interning at — and eventually writing for — the Paris-based International New York Times and being the go-to friend who edited everyone’s medical, pharmacy and graduate school essays throughout my twenties, it took a while for me to realize that just because everybody writes doesn’t mean everybody is a writer.
In short, good writing isn’t just putting metaphorical pen to paper. Good writing means taking the time to figure out what to write — what narrative to communicate — and then reflecting and contemplating. Good writing figures out what details to include and which ones to omit. Good writing considers how to present itself to its audience. Good writing can come in the form of a song. A television script. A short video. An email. An infographic. A blog post. An eBook. A book book.
Good writing figures out why a story is worth sharing. Good writing then figures out how to share it effectively.
Good writing is marketing.
When it comes to creative endeavors — a marketing campaign, a newspaper article, a flier or an eBook — the most valuable asset is a curious mind. For me, this means that initial interviews with experts are critical to my creative process.
In my experience, it’s imperative to not only understand what’s being marketed, but also to dive deep into the nitty-gritty of what makes a project exciting.
Why does this approach to healthcare technology development work? What aspect of developing this AI-based offering is unique? How is this solution going to avoid the pitfalls of the ones that came before?
What are you and your team geeking out on?
Let’s begin by chatting about what part of your work feels exciting.
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Identify and interview important subject matter experts to find out what makes a product tick.
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Collaborate on messaging, clearly identifying the product's uniqueness
Share initial drafts for review, refining message and presentation as needed.
How I work.
My process.
Finalize work product and plan for its strategic marketing use across appropriate platforms.
